Google added "How this ad was made" AI labels to its advertising platform.
The Story
This change comes 24 days before a key EU deadline for AI transparency.
Why It Matters
Google's action shows the EU AI Act is already shaping how major platforms operate. This is not a distant future. Any European business using AI for content creation or customer engagement must now consider how they will provide similar transparency. For pharma, legal, or logistics firms, this sets a clear expectation for disclosing AI use in public communications or client-facing tools, impacting compliance readiness.
What To Do About It
Review your current AI tool usage. If you are generating content, summaries, or communications with AI, you need a plan for transparency. Consider how your existing Microsoft 365 Copilot usage might require disclosure. We help European SMBs build these compliant AI disclosure frameworks.
Sources
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