Claude just rolled out 'Projects' within its Cowork desktop application, allowing users to create dedicated workspaces for related tasks with specific instructions and project-specific memory.
Why It Matters
For European SMBs, this promises more structured AI use for tasks like drafting contracts or summarizing documents, ensuring consistent output. However, it's strictly desktop-only, storing everything locally without cloud sync or team sharing. This limitation means it's a personal productivity tool, not a scalable solution for collaborative firms of 10-50 staff.
What To Do About It
My counsel is direct: do not consider this for team-wide implementation yet. The absence of cloud synchronization and sharing makes it unsuitable for how most European SMBs operate. Focus on foundational AI literacy and process mapping first; wait for these tools to mature for true team collaboration.
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