The market is abuzz with "SaaSpocalypse," a narrative claiming traditional software-as-a-service (SaaS) companies are doomed.

The Story
This fear, driven by AI's ability to automate code and create custom applications cheaply, has seen major software ETFs drop 30% recently.
Why It Matters
For European SMBs like yours, this "SaaSpocalypse" hype is mostly noise. Your core software isn't just code; it’s years of integrated data, established workflows, compliance infrastructure, and the trust built with your clients. AI can't simply replicate these deep-seated moats overnight.
What To Do About It
My advice is clear: don't abandon your proven software. Instead, identify 1-2 specific, high-impact workflows – think initial client intake, document analysis, or internal knowledge retrieval – where AI can integrate directly. I can help you scope a 3-month pilot for €5,000-€10,000 to demonstrate tangible ROI within your existing setup.
Related Signals
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10 Aug 2026UOKiK fined food producer Bunge Polska 4.29 million zloty for supplier contracts that dumped weather risk onto growers while still penalising them for missed deliveries.
10 Aug 2026Companies covered by Poland's NIS2 cybersecurity law have until 3 October 2026 to self-assess and register in the government's S46 system, with fines up to EUR 10 million for getting it wrong.
10 Aug 2026